Microservices. APIs. Cloud-based. Headless.

Modern commerce platforms are built differently than their counterparts of over 20 years ago, adhering to 4 guiding principles. These principles are best represented by the acronym “MACH,” which are core to enabling performance, flexibility and ease for the user. As the industry continues maturing, MACH is proving to be foundational to a new generation of software and systems integrators.

Learn more about The Speed of MACH.

Microservices MACH Commerce


API MACH Commerce


Cloud MACH Commerce


Headless MACH Commerce



MACH Alliance

We at commercetools coined the term ‘MACH’ in 2018 to describe the e-commerce architecture we developed that helps companies be more agile, more flexible and move faster. However, we were not the only ones using MACH. In June 2020, commercetools helped found the MACH Alliance, a non-profit co-operation to introduce a new, open and best-of-breed enterprise technology ecosystem. The MACH Alliance is the collective voice of a new generation of vendors offering MACH-compliant products and services. Members of the Alliance have all passed a rigorous test that certifies their adherence to MACH principles. The MACH Alliance aims to show how businesses can benefit from open tech ecosystems that are microservices-based, API-first, cloud-native SaaS and headless in our complex modern technology landscape.

Learn more.

White Paper: Bring MACH to Your Business for Max Impact

White Paper MACH Commerce

Find out if MACH is the right commerce approach for your brand and learn how MACH technologies can transform your business in the joint White Paper with our partner Valtech.


2020 Gartner Magic Quadrant™ for Digital Commerce

Gartner Magic Quadrant 2020 Digital Commerce

commercetools named a Leader in 2020 Gartner Magic Quadrant™ for Digital Commerce! Get the full report and learn more about commercetools’ perspective.