Separate frontend from backend:
Easily connect all touchpoints via our flexible APIs


Headless Commerce


Forrester Wave

“commercetools is particularly strong at innovative use cases, like conversational and social commerce, so that a client can “plug in” newer commerce features that are independent of the front-end interface” – The Forrester Wave™ 2017

What is a Headless Commerce Solution?

A headless commerce platform is responsible for all backend processes, calculation and data storage. It exposes all of these data through a flexible commerce API. This makes it possible to attach all kinds of frontends (“heads”) from standard webshops and mobile devices to voice assistants and car commerce scenarios.

Benefits of Headless Commerce

Flexibility: Full control of the frontend, without having to adhere to rigid structures laid out by the software vendor

Speed & Agility: Experimenting and A/B testing new features fast without jeopardizing backend stability

Increased performance: Different touchpoints have different scaling needs, so separating frontend from backend functionality improves customer experience and is budget-efficient

Customers who are using our headless platform

Bang & Olufsen

Customer Bang & Olufsen


Case Study Highsnobiety

Just Eat Takeaway

Customer Just Eat Takeaway

Videos that explain headless commerce in today’s digital strategy

Key research findings from the Worldwide Headless Digital Commerce Applications 2020-2021 Vendor Assessment

Webinar: Is your commerce platform truly modern or ‘Fake New’?

Read more about headless commerce on our blog

Headless Commerce – Where The Commerce World is Headed

Headless Commerce – Where The Commerce World is Headed

Headless Commerce: Defining the “H” in commercetools MACH Architecture

Headless Commerce MACH Architecture

Five Business Benefits of Headless Commerce

Five Business Benefits of Headless Commerce

White Paper: Benefits of Headless Commerce

Headless Commerce White Paper

Why more and more brands are choosing to decouple their customer-facing frontend with their technical backend.


IDC MarketScape: Worldwide Headless Digital Commerce Applications

IDC Marketscape Headless Commerce

commercetools was named a “Leader” in the IDC MarketScape: Headless Digital Commerce! Download the report to discover why our flexible modular architecture and performance make us a market leader.